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Senior Field Marketing Strategist

Posted: 09/22/2024

Are you a marketing professional passionate about driving customer-focused initiatives and fostering innovation?

Join our team as a Senior Field Marketing Strategist, where you will play a crucial role in gathering customer insights, analyzing market trends, and supporting strategic initiatives that enhance the customer experience. Your expertise will help shape the future of our product and service offerings, ensuring that customer needs are at the forefront of our business decisions.

Who We Are

Since 1953, Park Industries has been a leader in stoneworking machinery manufacturing across North America. Based in Saint Cloud, Minnesota, we are a family-owned company known for our commitment to innovation, quality, and associate satisfaction. Our strong, collaborative culture is what sets us apart, and we are dedicated to fostering personal and professional growth.

What You’ll Do

As a Senior Field Marketing Strategist at Park Industries, you will:

  • Voice of the Customer: Act as the voice of the customer by gathering and analyzing VOC data to inform customer-focused strategies.
  • Innovation Opportunities: Identify opportunities for innovation based on customer feedback, market trends, and emerging needs.
  • Collaboration: Collaborate with cross-functional teams to translate customer insights into actionable strategies that drive product and service innovation.
  • Market Monitoring: Monitor and report on market trends, competitor activities, and industry shifts to uncover innovative opportunities.
  • Strategic Guidance: Provide insights to leadership to guide strategic planning and customer-centric innovation.
  • Event Coordination: Lead the planning, coordination, and execution of industry association events, ensuring they reflect the company’s commitment to customer focus and innovation.
  • Brand Initiatives: Partner with the marketing team to drive strategic brand initiatives that emphasize innovation and customer value.
  • Customer Experience: Support product launches, sales campaigns, and aftermarket activities with a focus on enhancing the customer experience.

As a Senior Field Marketing Strategist at Park Industries, you'll work standard business hours from Monday to Friday, with a hybrid work arrangement that combines remote work flexibility with onsite collaboration at our St. Cloud, MN office.

Experience and Qualifications

Education: Bachelor’s degree in Business, Marketing, or Sales is required.

Experience: 3-5 years of experience in field marketing, market research, or a similar role, with a strong focus on customer insights and innovation is required. Experience in a manufacturing environment is preferred.

Skills: Strong analytical abilities, excellent communication skills, and a proven track record in driving customer-centric strategies.

Why Join Us
At Park Industries, we are committed to creating a positive and inclusive workplace where creativity, collaboration, and continuous improvement thrive. Alongside our dynamic work environment, we offer a comprehensive benefits package, including health, vision, and dental insurance, HSA and FSA accounts, a 401(k) program, tuition reimbursement, and more.

Ready to make a difference with a company that values its people?
Apply now to become a key part of our marketing team!

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