CMMA October Meeting - Virtual
Topic: B2B2C Marketing. Video Tour: Park Industries
B2B2C Marketing: How it's influencing your business
Do you have the information you need to reach new and or existing audiences? Do you have the “right” digital footprint? Let’s take a moment to look through the lens of Marketing and learn about the blurred lines that currently exist for Manufactures in B2B2C (Business to Business to Consumer) Marketing. We will then explore the formula for Amazon’s A+ content and learn how to bring these areas of practice to your business. Let’s go Amazoning!
SPEAKER: Penny Hanson, Business Growth Consultant, Enterprise Minnesota
Penny Hanson grew up in an entrepreneurial family where having your own family business was the norm, not the exception. For 25 years Penny worked in marketing for private, family owned, private equity, public, and start-up organizations, including Health & Home Technologies, SAS, Schwan's, Graco, Wagner Spray Tech and BF Goodrich. Her experience includes corporate marketing, branding, licensing, and strategic planning for businesses in consumer goods, durable goods, industrial and aerospace industries. She's particularly experienced with sales teams, art teams, social media strategy, content strategy, and domestic and international lead generation programs.
TOUR: Park Industries
Founded in 1953, Park Industries is North America's largest stoneworking equipment manufacturer. The 100% family owned company expanded to provide precision solutions for the metal cutting industry.
Join us for a hybrid tour of Park Industries on October 22, to include the opportunity for personal interaction and a look inside the facility via video. Duane Bryngelson, VP of Manufacturing, will be on hand to introduce the tour and facilitate a Q&A session following the tour. The tour itself will take place in the form of a well-done VIDEO TOUR (towards the end of the general meeting).
Join Zoom Meeting
https://us02web.zoom.us/j/81135094056?pwd=RDc0UmlucEpIQlJCdnZ4VmdBWGRzUT09
Meeting ID: 811 3509 4056
Passcode: 260561
Dial In (if computer audio is unavailable):
(312) 626-6799
Date and Time
Thursday Oct 22, 2020
8:00 AM - 9:30 AM CDT
Thursday, October 22
8:00 AM Zoom Meeting
9:30 AM Adjourn
Location
Zoom Meeting
Fees/Admission
Free to attend.
Thank you to our meeting Sponsor
LB CARLSON – TAKING YOUR FUTURE INTO ACCOUNT
Accounting. Business Planning. Management Consulting.
It’s what we do, but not who we are. We are a team of communicators, advocates, and strategists – ready to help you identify challenges and maximize business opportunities. Our Founder, LB Carlson, believed that the key to a successful CPA and business consulting firm was going beyond “just the numbers and the taxes” to provide services that help businesses achieve their greatest goals. His vision still guides us today.
We are committed to being a partner in your success. We achieve this by staying in contact with clients throughout the year, always striving to go beyond client and industry expectations. You and your business are at the core of every decision we make and every service we offer. We understand your concerns and are dedicated to your results.
Partner with us for tax accounting, auditing and assurance services, and business management consulting.
For more information, please contact Jacquelyn Bistodeau and check out additional resources on our website:
Strategic Costing Review
Industries: Manufacturing
Website
Contact Information
CMMA Office 800.654.5773
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