Marketing for Manufacturers: Accelerate Lead Creation with a CRM + Marketing Automation

Webinar Series: Marketing for Manufacturers 
Session 13: Accelerate Lead Creation with a CRM + Marketing Automation
11am on the 3rd Wednesday of the month


Join the president of Anchor Marketing, Hal Halliday, on December 15 as he explains how content creation, social media and email marketing can work together to boost your company's sales lead generation efforts. He will discuss how targeted campaigns in a marketing automation platform can provide scoring on leads and alert the sales team when a prospect is ready for a call, and he will break down the advantages of integrating these tactics with your company's CRM.

 
Presenter:

Greg “Hal” Halliday, President, Anchor Marketing
Anchor Marketing is a branding and new media agency that specializes in successful differentiation and positioning. Before joining Anchor Marketing, Hal spent more than 12 years working for manufacturers of consumer products and packaging equipment and was involved with selling product, managing accounts and working with overall brand management. You can contact him via phone at 701-795-6802 or by email at halh@anchorwebsite.com.
Anchor Marketing has spent more than 20 years building brands for manufacturers across the United States and Canada. We help businesses move from make-it-up-as-you-go marketing to planned efforts with measurable results.