Marketing for Manufacturers: Essential Marketing Practices

Webinar Series: Marketing for Manufacturers

Click on the LINK to view this session
https://youtu.be/qmvzOcb8P98?t=18

Session 3: Essential marketing practices for small businesses during the pandemic

Marketing is typically the first to get cut in an economic downturn. For experienced marketers, this isn’t our first rodeo, whether 9/11, H1N1, or the ’08 financial crisis. COVID-19 and the heartbreaking strife with our communities are much more devastating, but marketing’s principles still remain the same – getting customers and keeping them satisfied. But with budgets slashed, marketing must do more with less, while continuing to deliver and even exceed performance expectations. This is quite burdensome for small businesses and manufacturers that simply don’t have the people and resources to invest in marketing, especially when they’re worried about keeping the doors open. Yet, that doesn’t mean manufacturers and SMB shouldn’t have the same access to support and tools that large companies do to achieve marketing goals. In fact, there are free and cost-effective strategies you can implement now. Hear from Jessica Kelley, who runs a Fractional Executive Marketing business, on three essential marketing practices and the latest global marketing research results that you can leverage immediately in your own company.

Learning Objectives:

Hear recent pandemic marketing insights from Gartner, the world's leading research company
Learn cost-effective and practical marketing tips to use at your own organization

Presenter: Jessica Kelley, CEO of HPZ Marketing
Jessica Kelley, CEO of HPZ Marketing, is a seasoned leader with more than two decades of marketing and finance experience in B2B and B2C channels. She has worked extensively within healthcare, manufacturing, consumer, commercial, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm. Her company provides Fractional Executive Marketing Services and is a certified Women Owned Small Business.