Marketing for Manufacturers: Marketing the Aftermarket: Stop Profit Leak After the Sale
Marketing for Manufacturers Webinar Series
Marketing the Aftermarket: Stop Profit Leak After the Sale
Marketing the Aftermarket: Stop Profit Leak After the Sale
Most manufacturers lose money after the sale because parts and service content breaks the customer journey. Shoppers cannot find the right part, fitment knowledge lives in inboxes, superseded SKUs linger, and manuals are out of sync. The result is wrong orders, higher returns, clogged support lines, and lost sales. We'll show marketing teams how to size the leak, where the data breaks down, and which fixes create the fastest lift in average order value and customer lifetime value.
Presenter: Julie Oehme, VP, Sales & Marketing, Aperture Labs
Julie Oehme leads Sales and Marketing at Aperture Labs, helping manufacturers, distributors, and brands turn digital investments into measurable growth. She brings decades of experience across B2C and B2B, with a focus on customer experience, product data management, and ecommerce. Julie is known for translating complex product data problems into simple plans that lift conversion, reduce returns, and speed time to market.
About Aperture Labs: Aperture Labs is a digital consultancy that helps manufacturers and brands grow with smart strategy, strong product data, and a scalable digital presence. We believe that digital solutions should solve complex challenges without introducing unnecessary complexity so you can sell more, faster. Learn more at www.aperturelabs.net
Thank you to our webinar sponsor:
As a member of AMFA, CMMA, MDMA or TSMA, you and your employees can attend our webinars at no cost.
Date and Time
Wednesday Nov 19, 2025
11:00 AM - 12:00 PM CST
Location
Zoom Webinar
Fees/Admission
FREE. Please register to attend. A Zoom code will be sent in the registration confirmation email.
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Contact Information
800.654.5773
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