Marketing for Manufacturers: Outcome-Driven Digital Modernization: A Practical Approach to Big Wins Minus the Mayhem
Marketing for Manufacturers Webinar Series
Outcome-Driven Digital Modernization: A Practical Approach to Big Wins Minus the Mayhem
Outcome-Driven Digital Modernization: A Practical Approach to Big Wins Minus the Mayhem
Many teams know their digital experience is behind, but put off modernization because it feels too big, too risky, or too expensive. Meanwhile, you're already paying for the cost of brittle legacy systems: slow updates, broken product content, generic experiences, abandoned carts, and support costs that eat into margin. More than mere annoyances, these issues are a direct drain on revenue, customer loyalty, and speed to market.
This session will show you how to treat digital modernization as an outcome-driven program instead of an overwhelming replatform project. We'll focus on identifying where you’re leaking profit today, how to align stakeholders around measurable goals, and how to build a safe-start roadmap that delivers quick impact. You will leave with a scoring model, a rollout playbook, and a set of high-value moves you can make right now.
Presenter: Julie Oehme, VP, Sales & Marketing, Aperture Labs
Julie Oehme leads Sales and Marketing at Aperture Labs, helping manufacturers, distributors, and brands turn digital investments into measurable growth. She brings decades of experience across B2C and B2B, with a focus on customer experience, product data management, and ecommerce. Julie is known for translating complex product data problems into simple plans that lift conversion, reduce returns, and speed time to market.
About Aperture Labs: Aperture Labs is a digital consultancy that helps manufacturers and brands grow with smart strategy, strong product data, and a scalable digital presence. We believe that digital solutions should solve complex challenges without introducing unnecessary complexity so you can sell more, faster. Learn more at www.aperturelabs.net
Thank you to our webinar sponsor:
As a member of AMFA, CMMA, MDMA or TSMA, you and your employees can attend our webinars at no cost.
Date and Time
Wednesday Dec 17, 2025
11:00 AM - 12:00 PM CST
Location
Zoom Webinar
Fees/Admission
FREE. Please register to attend. A Zoom code will be sent in the registration confirmation email.
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Contact Information
800.654.5773
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