Marketing for Manufacturers: Why Sales and Marketing Alignment Matters

11am on the 3rd Wednesday of the month

Session 4: Why Sales and Marketing Alignment Matters
Sales matter now more than ever. Are your marketing activities aligned to move sales prospects and customers through a conversion faster? Bodine will share best practices and considerations your company should be employing to leverage and cost-justify marketing activities.

 Presenter: Lisa Bodine, Co-owner and President of Giant Voices, Inc.


Lisa Bodine spearheads business growth and dissects business issues with incisive strategic insight honed by 20+ years of experience working with both entrepreneurs and Fortune 500 companies. Decades of sales, economic development and legislative affairs experience offers her clients a unique perspective in the natural resources, information technology, manufacturing and healthcare sectors.

Bodine spent her early career in the Twin Cities and moved to Duluth in 2004. Shortly thereafter, she began working with the Area Partnership for Economic Expansion (APEX). For nearly five years, Lisa spearheaded APEX’s economic development efforts, specifically in the manufacturing and technology industries. She later cultivated legislative affairs and communication skills while at the Minnesota Chamber of Commerce. For the past eight years, as a co-owner and President of Giant Voices, Lisa has channeled her business and economic development passion in working with Giant Clients to solve challenges in a variety of industries.

Bodine’s experience spans sales and marketing alignment, business development strategy, key message development, board steerage and public and legislative affairs. She harnesses her formidable skills and fierce competitive instincts to solve Giant Clients’ sales, logistical, legislative and other communication challenges on time and on budget while also growing revenue.